Profile PictureBrandon Cestrone
$15

The L&D impact measurement playbook | Measure what matters

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The L&D impact measurement playbook | Measure what matters

$15

Finally break free from the "completion trap" and prove the real business value of your learning programs


Sound Familiar?

You've invested countless hours creating meaningful learning experiences, but when executives ask "What's the impact?" you default to completion rates and satisfaction scores. You know these metrics don't tell the real story, but you're stuck measuring what's easy instead of what actually matters to the business.

You're not alone. Research shows that few organizations can effectively track metrics beyond basic participation for their learning programs.

What You'll Get:

✅ The Performance-First Measurement Model

  • 4-level framework that starts with business outcomes and works backward
  • Specific metrics for each level (Business Impact → Behavior Change → Environmental Support → Learning Experience)
  • Real-world examples and practical measurement approaches

✅ Complete Implementation Guide

  • 5-step process to go from vague goals to measurable outcomes
  • Stakeholder alignment strategies that get buy-in from day one
  • Data collection methods that work in the real world (no PhD in analytics required)

✅ Ready-to-Use Tools

  • Stakeholder Alignment Worksheet
  • Behavior Observation Checklist
  • Impact Interview Guide
  • Executive Summary Dashboard

✅ Core Principles for Effective Measurement

  • How to focus on behavior change over knowledge transfer
  • Methods for connecting learning to business results
  • Strategies for measuring what matters, not what's convenient

Perfect For:

  • L&D professionals tired of justifying programs with "smile sheets"
  • Training managers who need to prove business value to secure budget
  • Learning leaders building data-driven L&D strategies
  • Anyone who wants to move beyond completion rates to real impact measurement

What Makes This Different:

Most measurement approaches start with the training and hope to find impact. This playbook starts with business problems and works backward to create learning solutions you can actually measure.

The result? Clear, defensible evidence that your L&D programs drive real business outcomes.


Stop defaulting to metrics that don't matter. Start measuring impact that executives care about.

Get instant access and transform how you demonstrate L&D value.

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